Sponsored Products, Sponsored Brands, Sponsored Brand Video and Sponsored Display. Traded daily by operators who run their own £4M+ Amazon stores. Flat retainer, no percentage of ad spend.
Most agencies "manage" Amazon PPC by exporting Bulk Files once a month and tweaking what looks bad in Excel. We trade your account daily, the way you'd trade your own. Because some of it, we are.
The reason we can do that is simple: we run our own stores on Amazon at over £4M a year. Every bid algorithm, ASIN-targeting strategy and brand-term ring-fence we deploy on a client account, we've already battle-tested on our own. See the receipts in selected case studies. We know what looks profitable on a dashboard but bleeds margin in reality. We know which match types compound and which ones evaporate.
Exact, phrase and auto match types layered properly. Daily bid management, query-level harvesting (every search term that converted, harvested into the matching exact campaign within 24 hours), ASIN-targeted competitor attacks, brand-term ring-fence, n-gram analysis on the long tail.
Brand-term defence first, then top-converting non-brand queries with video creative shot in-house. Custom video for the eight queries that drive the majority of category demand for your range, refreshed quarterly.
ASIN-targeted defence inside Amazon (your own product page detail-page-level retargeting), plus competitor ASIN attacks where the unit economics work. SD is misused by most agencies because the reporting is opaque; we treat it as the precision tool it is.
PPC engagements are quoted as a flat monthly retainer, scoped to your account size and the work involved. We don't take a percentage of ad spend — we have no incentive to inflate it.
A real number for your brand comes after the audit, when we know what we'd actually need to do. The audit itself is free.
Free, no decks. A 40-point teardown of your ad account, listing, catalogue and unit economics. The gaps we'd close, what fixing them is worth, what it would cost.