We don't sign clients. We onboard operators. If you'd rather play Amazon like it's your own P&L than file another retainer invoice, this is the team you join.
01 The creed
We run our own seven-figure stores on Amazon. So do the brands we take on. You're not handing your channel to a marketing shop — you're joining a desk of operators who run the same plays for themselves.
We've never put a "managed by Caledonian" badge in a footer. We don't manage your account. We run it like ours.
A founder reads every weekly review and every quarterly P&L. No juniors, no scripts, no AM merry-go-round when someone leaves.
The same playbook we run on our own stores, applied weekly to yours. Listing, ads, creative, brand protection — rebuilt and shipped, not "recommended".
One number, one inbox, one founder you can ring at 9 on a Tuesday. No Slack channels with five strangers, no ticketing portals, no project codes.
Quarterly P&L review with the founder. Real margin, real ad spend, real contribution. The numbers that matter, on a call, not in a deck.
We won't put a number on the team here. The roster is small on purpose. The audit will tell you, honestly, whether we'd take you on.
We start every relationship the same way: a free 40-point audit of your Amazon account. If we both like what we see, you're on the team. If not, the audit is still yours.