We're operators first, last and always. Caledonian runs its own seven-figure Amazon stores, and applies the exact same playbook to a small handful of ambitious clients.
SOLSKIN
Skincare · UK
SUP Drinkware
Drinkware · UK
Sussex Seed Balls
Garden · UK
Electro-HI
Electro-HI
Hydration · UK
01 Our position
Most agencies are middlemen with a deck. They've never written a listing that survived contact with the BSR, never lost a chargeback at 2am, never watched a launch flame out and had to fix it.
We have. We do. Every week. Meet Team Caledonian →
The unsexy work that actually compounds. Title, bullets, backend search terms, A+ Premium, brand story, comparison modules, built around real keyword data, rebuilt every quarter.
SP, SB, SBV, SD. Daily bid management, query-level harvesting, ASIN-targeted defence, brand-term ring-fencing. We trade your spend like our own, because some of it is.
Stills, lifestyle, infographics, packshots, motion. Studio-quality creative that earns clicks and survives the mobile thumbnail. Shot in-house or with our trusted partners.
Vendor or Seller Central. Cases, chargebacks, shortages, ASIN suppressions, compliance. The hours your team should never have to spend, handled before you wake up.
Hijackers, counterfeit, MAP violators, unauthorised resellers. Brand Registry strategy, transparency, test-buy dossiers, takedown sequences. We fight the dirty fights.
Scaling into UK from the US? EU expansion past Brexit? KDP, MFN, Pan-EU FBA. Mainland tax, IOSS, REP, GPSR. We've made every mistake so you don't have to.
Specific lift, ROAS, TACoS and revenue numbers per brand are real, documented, and shared in the audit.
We won't print client outcomes on a public page. References are available on a 30-minute call once we know we can move the needle for you.
40-point teardown of your account. Listing, ads, catalogue health, brand registry, P&L unit economics. You get the document whether or not you hire us.
90-day plan ranked by ROI. Listing rewrites, A+ rebuild, ad-account restructure, creative shot list, catalogue clean-up, sequenced so revenue compounds.
We ship it. New listings live, ads rebuilt from zero, creative in flight, brand registry locked down. Weekly Loom + dashboard. Quarterly P&L review with the founder.
Once you're stable: international expansion, new ASIN launches, category attacks, M&A diligence. The growth lever, not the maintenance bill.
Founder-to-founder
Once we're past the audit and you're considering signing, we'll put you on a 30-minute call with two of the founders we currently work with. They'll tell you, in their own words, exactly what we did, what it cost, and what it produced.
We think a real call with a real client is worth more than three pull-quotes a marketing agency wrote.
References on request · never before the audit
Engagements are quoted as a flat monthly retainer, scoped to the work involved. We don't take a percentage of ad spend, because we have no incentive to inflate it. We'll quote a real number for your brand after the audit. The audit itself is free.
We run our own stores on Amazon, doing £4M+/year. Most agencies have never sold a single unit on Amazon themselves. That's not marketing speak, it's the reason we'll spot revenue you're leaving on the table inside 30 minutes of opening your account.
Our current roster sits across skincare, drinkware, garden & outdoor and hydration. We won't take supplements, gambling-adjacent, or anything we can't put our name to. The audit will tell you honestly either way.
Both. We work across Vendor (1P), Seller (3P) and hybrid setups. We can advise on the right model for your brand and the right time to consider switching, on the audit.
PPC restructures show first, listing & A+ rebuilds compound from there, and category-wide growth is a 90-day conversation, not an overnight one. Anyone telling you faster is either misleading you or destroying margin to do it.
Three-month minimum, then rolling 30-day. We don't lock people in. If we're not earning our retainer you should fire us, and we'd rather you did so cleanly than carry a relationship that isn't working.
Free, no obligation, no decks. A 40-point teardown of your account, the gaps we'd close, and the revenue we think is there. Yours to keep, hire us or not.