Electro-HI is a UK electrolyte-and-hydration brand selling sachets, tablets and bulk powders on a low-calorie, sugar-free, vegan formulation. Caledonian runs the Amazon UK account end-to-end. Specific revenue, lift, and ROAS numbers are documented and shared on a reference call.
Hydration is one of the fastest-growing categories on Amazon UK and one of the most defensively-fought. Big-budget incumbents, fast review velocity, hair-trigger BSR. Electro-HI's product line spans sachets, tablets and tubs across mixed-berry, lemon and orange flavours. Caledonian runs their Amazon UK account end-to-end.
Specific revenue trajectory, ROAS by ad type, blended TACoS and BSR movement are real and documented. We share them on a 30-minute reference call with the founder side, once we're past the audit. Email contact@caledonianpartners.com to arrange.
There's another £4M sitting in DE, FR and IT for most UK Amazon brands we audit. We've routed every leaky pipe getting there. Talk to us.