SUP Drinkware, on Amazon UK. Operator-run.

Drinkware is one of the most competitive categories on Amazon UK. Cheap incumbents, weak margins, review-heavy ranking. SUP have strong unit economics, a clear supply chain, and a product range that holds its temperature for the time the box says. We treat their account like an operator who has skin in the game, because that's how we work.

What we run for them

• Listing build, A+ Premium, swipe deck designed for the mobile thumbnail.
• Sponsored Products at exact, phrase and auto match types, traded daily.
• Sponsored Brands & Sponsored Brand Video on top-converting queries.
• Review collection through Amazon Vine, monitored to spec.
• Catalogue expansion, parent/child variation strategy, BSR defence.

How to verify

Specific revenue trajectory, ROAS by month, blended TACoS, review velocity and BSR movement are all real and documented. We share them on a 30-minute reference call with the founder side, once we're past the audit. Email contact@caledonianpartners.com to arrange.