Sussex Seed Balls, on Amazon UK. Operator-run.

Sussex Seed Balls produce hand-rolled wildflower seed balls (UK native seed mixes plus peat-free compost, clay and chilli powder) and bespoke memorial ranges through their Ashes to Blooms programme. The brand has loyal direct customers; on Amazon, the goal is profit per unit, not top-line growth at any cost.

What we run for them

• Sponsored Products tuned for organic-intent keywords, not ad-intent vanity terms.
• Brand-term ring-fence to defend organic ranking from competitor Sponsored Products attacks.
• Listing rebuilds anchored to query data the algorithm actually rewards.
• Catalogue and variation tree so the hero ASIN absorbs long-tail traffic.
• Quarterly P&L review with the founder, ad-spend cap held month-over-month.

How to verify

Specific TACoS curve, ROAS by campaign, contribution-margin per unit and cost-of-customer-acquisition figures are real and documented. We share them on a 30-minute reference call with the founder side, once we're past the audit. Email contact@caledonianpartners.com to arrange.